GeekOut unveils Roblox adventure RPG Egg Hunt 2026

GeekOut K.K., with Dentsu Group Inc. and Studio Koi Koi, announced Egg Hunt 2026: The Grand Eggspress, a Roblox adventure RPG set to launch July 29, 2026. The project revives Roblox’s beloved Egg Hunt format with a new original world, more than 100 limited Eggs, and paid chapters after a free opening portion.

Why it matters: - Egg Hunt 2026: The Grand Eggspress revives one of Roblox’s best-known community events as a new original RPG, not just a seasonal callback. - The game aims to show that a large-scale, community-built Roblox experience can launch as a premium title with long playtime and ongoing live updates. - The project also signals continued demand for original IP built inside Roblox, with future expansion, merchandise and licensing already in view.

What happened: - GeekOut K.K., Dentsu Group Inc. and Studio Koi Koi announced Egg Hunt 2026: The Grand Eggspress on July 30, 2026 in Tokyo. - The Roblox game is scheduled to launch July 29, 2026. - GeekOut handled project management, Roblox coordination, community support and publishing. - The project reunites key members of the Egg Hunt 2018 team with Roblox creators, artists, writers and storytellers from around the world.

The details: - Egg Hunt 2026 is a 3D exploration adventure RPG built around six worlds and a new story centered on the shattered Century Egg. - Players travel aboard the steam locomotive Eggspress with their guide, Pip, to collect fragments across the world. - More than 100 limited Eggs are hidden in the game, each created by volunteer members of the Roblox community. - The game is designed for more than 10 hours of playtime. - Four weeks of live updates are planned after launch. - Chapters 0 through 2 are free. - Chapters 3 through 6 use Roblox Paid Access and cost US$29.99. - Purchases with credit card or Robux are available. - Buying the paid chapters unlocks play through Chapter 6 immediately. - Chapter 2 is scheduled to release at the beginning of August. - The project is built using modern Roblox tools including advanced 3D modeling and text generation API features.

Between the lines: - The original Egg Hunt 2018 drew more than 37 million total plays, which helps explain why the return of the format still has strong community pull. - The Kickstarter campaign raised US$125,256, far above its goal, and premium US$10,000 rewards sold out shortly after launch. - The framing around “For the Community, By the Community” positions the game as a creator-led effort rather than a top-down brand tie-in. - That approach may help the project stand out on Roblox, where free-to-play experiences dominate and premium adventure games remain rare.

What’s next: - GeekOut said it will continue supporting the project with further chapters and potential sequels. - The company also plans to explore IP expansion, merchandise and licensing tied to the game’s world, story and characters. - Players can start with the free chapters and move into the paid portion if they want the full adventure.

The bottom line: - Egg Hunt 2026 is both a nostalgia play and a test case for whether a community-driven Roblox RPG can become a durable original franchise.