EGL Tours launches Hii-Fly for younger travelers with Sri Lanka debut

EGL Tours has launched Hii-Fly, a new travel brand built for travelers ages 25 to 45 and designed around slower, small-group trips with deeper local experiences. The first season starts with Sri Lanka, where the itinerary centers on wildlife, heritage sites, scenic rail journeys and cultural stays.

Why it matters: - Hii-Fly gives EGL Tours a new product aimed at younger travelers who want more flexible, experience-led group trips. - The brand is positioned around longer stays in one destination, more local immersion and less self-planning. - The first itinerary starts in Sri Lanka, signaling where EGL Tours sees demand for curated short-haul and long-haul adventure travel.

What happened: - EGL Tours launched Hii-Fly, a new travel brand for travelers ages 25 to 45. - The brand’s first season begins with Sri Lanka as the inaugural destination. - Hii-Fly is built around same-age group travel and a more relaxed pace. - The travel product is part of EGL Tours’ broader business, which also includes online booking and Hong Kong retail branches.

The details: - The Sri Lanka itinerary includes safari time at Yala National Park, with a focus on spotting leopards. - The trip includes Sigiriya Lion Rock, a UNESCO World Heritage Site, with a climb to the top. - The route features the tea-country railway via Nine Arches Bridge and a coastal train along the Indian Ocean. - Mirissa whale watching is available as an optional activity, with a 4:15 a.m. departure. - Other activities include Galle Fort, a high-stilt fisherman demonstration, a visit to a Ceylon tea plantation, a stay in Hiriwadunna village for a traditional rural experience, English afternoon tea at a historic hotel and an eco-tour at Madu River wetlands. - EGL Tours CEO Christina Yuen said the company refined the product through repeated field research, testing and reworking before launch. - Hii-Fly says the trip is designed around guided, in-depth experiences and includes less-visited sights. - The brand says accommodation, transport, meals and activities are coordinated by the team so travelers do not need to plan the trip themselves. - Hii-Fly says the itinerary has reached version 6.0, with changes made from traveler feedback to lodging, transport, dining and pacing. - The brand also carries over EGL Tours’ 40 years of service standards and Japanese-style hospitality. - The trip does not include airfare, a choice the brand says reflects how many younger travelers use points or miles to book flights. - For groups of eight or more with a Hong Kong tour leader, the price is HK$10,899+ per person. - For groups of four to seven, the price is HK$10,099+ per person, with at least one local guide throughout the trip. - Single travelers can request a shared room or pay a single-room supplement. - Final pricing for other items will be listed on the itinerary page. - Booking must be confirmed at least 18 days before departure. - Travelers are advised to check the latest Sri Lanka visa requirements with the Sri Lankan Consulate in Hong Kong or the official website. - EGL Tours also offers visa assistance. - Full itinerary and pricing are available on the Hii-Fly Sri Lanka page, while brand details and booking arrangements are listed on the Hii-Fly brand introduction and Hii-Fly homepage.

Between the lines: - Hii-Fly is being marketed less as a standard package tour and more as a curated travel lab for a younger demographic. - The decision to exclude airfare is a notable shift and could make the product more appealing to travelers who prefer to use reward points. - The emphasis on repeated testing and versioning suggests EGL Tours is trying to reduce the usual friction points that younger travelers dislike in packaged tours.

What's next: - EGL Tours will market Hii-Fly as a standalone sub-brand for younger travelers. - The Sri Lanka departure will serve as the brand’s first test case for demand, pricing and itinerary design. - Further Hii-Fly destinations or revised itineraries may follow if the model performs well.